Apple Services is really the growth story for Apple now and is already so big
(for comparison sake, $78.1B is already higher than entire global revenue of Nike and McDonalds combined) - I know different industries but gives you a perspective on scale.
As you rightly pointed out - its the massive leverage of a premium installed base which is high margin.
Given the seriousness with which Apple is moving into advertising, there are good reasons to believe further upside in the stock long term
Apple Services is really the growth story for Apple now and is already so big
(for comparison sake, $78.1B is already higher than entire global revenue of Nike and McDonalds combined) - I know different industries but gives you a perspective on scale.
As you rightly pointed out - its the massive leverage of a premium installed base which is high margin.
Given the seriousness with which Apple is moving into advertising, there are good reasons to believe further upside in the stock long term