Apr 12, 2023Liked by Ryan Reeves

Apple Services is really the growth story for Apple now and is already so big

(for comparison sake, $78.1B is already higher than entire global revenue of Nike and McDonalds combined) - I know different industries but gives you a perspective on scale.

As you rightly pointed out - its the massive leverage of a premium installed base which is high margin.

Given the seriousness with which Apple is moving into advertising, there are good reasons to believe further upside in the stock long term

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Great comment. Goes to show you just how big Apple really is!

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